Proof of Wear
Technology for brands that want more than just a product.
We connect the physical and digital worlds using NFC and blockchain. Enter a new era of product interaction.
Thanks to phygital, your items become interactive, smart, and linked to unique digital content. Build loyalty, stand out, and create unforgettable moments for your customers.
How it works?
Create
Embedded NFC tag gives each product a unique digital identity.
Secure
Product authenticity is recorded and secured on the blockchain.
Connect
One tap allows users to discover dedicated content and digital experiences.
Business Values
Authenticity
Undeniable proof of product originality thanks to our technology. → Fewer counterfeits, greater customer trust.
Proof of Usage
Track real product usage and create new interaction scenarios. → Data that can be leveraged in loyalty and marketing.
Loyalty 3.0
Digital experiences, personalization, and virtual interactions (phygital). → The customer returns because the product "lives."
Traceability
Complete transparency of the product lifecycle. → Prepared for regulations and ESG.
Product Passport (ESPR)
Compliance with Regulation (EU) 2024/1781. → Secure access to the EU market and compliance with future requirements.
Product as a Communication Channel
Your product becomes a medium. One touch is enough to deliver content, offers, updates, or invite the user to new experiences. EFFECT: → greater engagement and a real relationship with the customer
Technology
Why are our products innovative?
Proof of Wear is a complete phygital technology that connects physical products with their digital identity. We use a combination of NFC tags, a blockchain layer, and a software platform to enable brands to create authentic, interactive, and scalable product experiences. Each product becomes a secure data carrier, a point of contact with the customer, and an element of the brand's digital ecosystem — active throughout the entire product lifecycle.
POW technology was designed with real market implementations, regulatory compliance (ESPR / Digital Product Passport), and easy integration with existing brand processes in mind.
1. Physical Layer — NFC
Certified NFC tags in various forms (apparel, accessories, carriers), tamper-proof and resistant to cloning. Integration without affecting product design. NFC is the bridge between the physical and digital world — all you need is a smartphone.
2. Security Layer — Blockchain
Immutable product identity records, proof of authenticity and origin. Ability to record events (activation, usage, transfer). Blockchain guarantees that product data is reliable and indisputable.
3. Software Layer — POW Platform
Admin panel for managing tags and products. Assigning and editing digital content linked to products. Remote content updates without replacing the physical product. Support for notifications and logs of interactions.
4. Digital Product Identity
Each product receives a unique digital identity linked to the physical item. Can include: production data, distribution history, environmental info, usage instructions, and marketing content. Foundation for Digital Product Passport.
5. Remote Management
Remote management of thousands of products in real-time. Brands can update content, react to context (time, place, life stage), run D2C campaigns without intermediaries, and scale the solution as the business grows.
6. Data and Privacy
POW was designed according to privacy-by-design principles. User data is processed securely and transparently, and brands maintain full control over product data.
7. Regulatory Readiness — ESPR / DPP
Supports implementation of digital product passports (Regulation EU 2024/1781). We enable storage and presentation of required data, secure access for consumers/institutions, and flexibility for changing guidelines. Full support from riskCE consulting office.
Proof of Wear is not a single tool, but a complete technological ecosystem for brands that want to build the future of products.
Ready for the future of products?
Let's talk about implementing Proof of Wear
Products
At Proof of Wear, we create phygital technology that connects the physical and digital worlds. However, we know that not every brand or creator starts with their own physical product.
That is why we offer ready-made NFC carriers that allow for immediate use of the POW platform capabilities — testing experiences, building relationships with audiences, and implementing phygital scenarios with no entry barriers.
Ready-made POW Carriers
POW Apparel
Clothing equipped with Proof of Wear technology, designed as a carrier for phygital experiences.
We collaborate with a trusted manufacturer of high-quality clothing, ensuring durability, comfort, and aesthetics.
POW products are prepared for integration with the digital layer — from authenticity, through communication, to user interactions.
NFC Magnets
Minimalist NFC carriers, ideal for quick interactions in home, office, and retail spaces.
They serve as an access point to digital content, manuals, product information, or brand communication.
Use cases:- retail and displays
- offices and showrooms
- education and onboarding
NFC Keychains
Practical and durable carriers that enable constant access to the digital identity of a product or brand.
Ideal for daily use, loyalty programs, and identification.
Use cases:- loyalty
- content access
- user identification
NFC Business Cards
A modern form of contact that replaces the traditional business card.
One touch is enough to share a profile, portfolio, website, or dedicated digital content.
Use cases:- networking
- sales
- personal branding
Use Cases & Industries
See how Proof of Wear solves real market problems.
Fashion & Streetwear
Problem: Counterfeits, lack of post-sale contact, and limited ability to differentiate products in a competitive market.
How POW helps: Products equipped with NFC gain a digital identity verified by blockchain technology. The brand can communicate authenticity, deliver content, and build a post-purchase relationship.
Effect: The product becomes a carrier of authenticity and a direct communication channel with the brand.
Sneakers & Collectibles
Problem: Secondary market, fakes, and lack of reliable proof of product origin.
How POW helps: Each unit receives a unique NFC tag linked to a digital identity that confirms originality and product history.
Effect: Increased collector trust and real added value for limited editions.
Sport & Fandom
Problem: Difficulty in maintaining long-term fan engagement beyond match day or event.
How POW helps: Sports products and merchandise become access points for content, information, and communication with the club or sports brand.
Effect: Fans remain in constant contact with the brand, and the relationship does not end at purchase.
Retail & Brand Activation
Problem: Lack of measurable customer interactions in physical space and limited post-sale product activation opportunities.
How POW helps: NFC carriers allow for a quick connection between the customer and digital content without apps or extra barriers.
Effect: Retail space gains an interactive, digital dimension.
Digital Product Passport / ESPR
Problem: New EU regulations require providing reliable data about the product and its lifecycle in a unified, accessible way.
How POW helps: Proof of Wear technology enables assigning a digital data layer to the product consistent with the Digital Product Passport concept.
Effect: The brand is prepared for ESPR requirements and future EU market regulations.
Art - Proof of Art
Problem: Art forgery and difficulty in verifying provenance (ownership history).
How POW helps: A blockchain authenticity certificate linked to the physical artwork.
Effect: A secure and transparent art market, immutable history of the piece.
Every product and industry has its specifics. Proof of Wear allows flexible adaptation of technology to real needs — without changing production processes.
Projects
About Us
Mission
We provide brands with scalable phygital technology that increases product value, strengthens trust, and enables building lasting, measurable relationships with customers. Our goal is to create solutions connecting physical products with data that genuinely support growth, transparency, and innovation in modern commerce.
Vision
We want to become the leading phygital platform in Europe, defining a new standard for authenticity, traceability, and customer loyalty. We strive to build an ecosystem that allows brands to utilize the full potential of product data, and consumers — to obtain a safe, trusted, and valuable experience at every stage of contact with the product.
Team
Marcel Brajer
I'm approaching 40, but I never stop looking for inspiring paths in life and fascinating people. Once a specialist in the gastronomy industry, now an expert in the directives of the New and Global Approach. I'm a cryptocurrency enthusiast, a road cycling fan, and a lover of mid-century modern style. A proud and happy father, in my spare time, I enjoy restoring furniture. I have a talent for noticing details and love focusing on the smallest of them!
Michał Staroszczyk
Although known in many circles as "Ames," I am partially the team leader and a programmer, as well as a sports enthusiast searching for life balance. I love designing simple and effective software solutions, following the principle of "keep it simple." Outside of work, I dedicate time to kitesurfing and MMA while being open to new experiences, travels, and meeting inspiring people, believing that everyone has a fascinating story to tell.
Krzysztof GÅ‚owacki
I have many years of experience as a purchasing specialist, where I build and maintain relationships with suppliers, select the best business partners, and negotiate favorable contracts. My goal is always to deliver the best final product to you. I am charismatic, friendly, and competent, which helps me in successfully establishing and developing cooperation.
Bartosz Zieliński
I am a civil engineer by education, but sport has played a key role in my life since my early years – which eventually led me to become a professional volleyball player, and later a coach. In my spare time, I enjoy immersing myself in the world of Star Wars, watching Premier League matches, and exploring history, especially Polish history. I am also the administrator of the largest Polish cryptocurrency community – KryptoEkipa, which is how I became interested in financial markets and economics several years ago.
Jakub Tarnacki
I am a student and a beginner programmer with a long-standing passion for cryptocurrencies. Football is my second love, and I always look at new challenges in the world of technology with great enthusiasm and openness.
Career
We are not currently expanding the team — we are working intensively on the development of our phygital ecosystem.
But we like meeting great people.
If you feel you can bring something unique, send us a few words about yourself.
When we open recruitment, we will get back to you first.